Gloucester Rugby is delighted to announce that Alex Brown has been appointed as the Club’s new Commercial Director.

Brown is an established figure in the Gloucester Rugby community. Having joined the Club as a player in 2003, he went on to make in excess of 200 senior appearances over the course of the decade that followed.

His contribution to the team was recognised with a Testimonial Year in 2012, but regrettably an injury forced his retirement in December of that same year. He remained with Gloucester Rugby however, transitioning seamlessly into the role of Rugby Operations Manager, a post he has held successfully for the last six years.

In recent seasons, Brown has been working closely with the Club’s Commercial Department. This, together with his innate understanding of the Playing Department and working alongside David Humphreys, has made him an obvious fit for the role of Commercial Director. Brown is also in his final year of his MBA at Salford University.

He recently stated:

“The role of Commercial Director is an incredibly exciting opportunity. I look forward to contributing to the commercial side and feel I can bring a unique insight and understanding of the Club which I have been part of for many years.

“I hope to be a strong addition at Kingsholm and look forward to working with Lance and David to deliver our business strategy to achieve success on and off the pitch over the coming seasons.

“I am very much looking forward to joining the team at Kingsholm whilst continuing to maintain a strong relationship with David and the rest of the management team, strengthening our links between Kingsholm and Hartpury.”

Gloucester Rugby’s CEO Lance Bradley explained why he thinks that Brown is exactly the right man for the job;

“First and foremost, Alex is a man who commands respect both here at the Club and also in the community. His playing career speaks for itself, he is quite rightly regarded as one of the modern legends to have worn Cherry and White.

“But, in addition, he has more recently developed into a respected manager off the field, with a unique knowledge of the workings of the Club and the game of Rugby Union.

“Recent seasons have seen him work hand in hand with the club’s Commercial Team, so much so that I am confident that he will make a seamless switch into his new role and be an outstanding success and a continued asset to the Club.”

Alex Brown named as Gloucester Rugby’s new Commercial Director

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